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The B Factory Success Story - Entrepreneur Industry
A traditional radio station needs infrastructure and has an overhead. Wayne "Holla" Waller wanted to create a music outlet without these hurdles, so he turned to the Internet. Now his Internet radio station, the "B" Factory, provides urban and contemporary gospel music to a nationwide audience.
Like many radio station DJs, he invites listeners to call in to win giveaways and make song requests. This kind of interaction requires a reliable phone system. For this, the Internet radio station turns to the virtual phone system provided by RingCentral.
A toll free number was vital, so Waller set up 1-800-FO-HOLLA as well as regular extensions for things like interviews and radio drops. Calls from these lines are then forwarded to him or to his production assistant. This availability encourages callers, which are typically less likely to call an online radio station than the more well known traditional stations.
All the customizable features offered by RingCentral are what appealed to Waller. While waiting, callers are put on hold and listen to customized hold music, which includes jingles from the show.
These features, along with the ability to reach his listeners no matter where he's located, have made RingCentral the perfect choice for the "B" Factory.
