Success Stories

Ole Imports Success Story - Multiple Extensions Feature

Multiple extensions are basic elements of most business phone systems. Spanish wine importer Ole Imports, however, has a very unique use for this feature, to which it subscribes from its business phone system provider, RingCentral. Imports has assigned an extension to its particular wines so as to give them a voice.

On all of its wine bottles' labels, Ole Imports lists a toll free number with a particular extension that pertains to that type of wine. A consumer can then call that number to learn more about the wine and the food that would go best with it.

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