The B Factory Success Story - Customized Greetings Feature

As an online radio station, the "B" Factory puts a high priority on music. The creator of the station, Wayne Waller, relies on his business phone system provider, RingCentral, for all his station's phone needs.

Waller especially enjoys the feature that allows him to customize the hold music for his phone system. The music he chooses for callers to enjoy matches the type played on the station. He also includes the station's own jingles, further branding his radio show's personality.

Music is not the only option for listeners to hear while they are on hold. RingCentral also makes it possible to include customized messaging that can inform listeners about special events or programs the station is holding.

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