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EchoDitto Success Story - Click to Call Feature
EchoDitto, an online marketing consulting firm, stays in business by attracting new clients and finding additional projects. Lead generation is a major part of any consulting business. To attract new business, EchoDitto has a Click-to-Call-Me button on the website, which acts as a catalyst for visitors to contact the company. To implement this click-to-call feature, Echo Ditto uses RingCentral, a virtual PBX system.
The Click-to-Call-Me button has more than one use. In addition to helping put potential clients in contact with the company, it also helps the advertisers at EchoDitto manage their Google Adwords campaign. They do this by sending Google Ad links to a particular page of their site with a unique click-to-call button. This lets them track exactly how many leads were generated from the ad and enables them to better allocate resources to the keywords that have the highest customer conversion rate.
RingCentral allows the staff of EchoDitto to integrate their website and phone system, helping them best garner leads, generate new business, and manage their advertising budget.
