Success Stories

Appraiser General Success Story - Call Logs Feature

Appraiser General runs a website with a directory of real estate appraisers. The company also helps these appraisers to optimize their own websites, driving additional business leads.

Appraiser General employees set up toll free numbers through RingCentral, an online phone system, and put the toll free number on the new pages they create on clients' sites. They then use the RingCentral call log feature to track the leads that come from these numbers.

Appraiser General has the call log information sent in a report to their clients at the end of each month. This way, everyone knows how well the website optimization is doing in its most important goal, which is to drive more business.

Call logs offer clear stats that everyone can look to in order to measure success.

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