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Scott Kublin created a new real estate marketing concept using RingCentral as an indispensable element.
When Scott Kublin got his real estate license after designing Web sites for 12 years, he realized that the real estate industry was made for internet marketing. Kublin knew that when people have interest in a property, they want information immediately on the property, the area and the neighborhood, and they want to talk to someone right away. Kublin knew he could deliver all of that through the internet and, in doing so, stay ahead of the competition.
Kublin developed the Savannah Real Estate Marketplace, a Web site that is the front door for an online real estate team in Savannah, Georgia. The site has information on the region, property listings and the realtors on the online real estate team. A prime ingredient to the Web site is a prominently displayed toll free number. This ensures that when prospects are interested in a property or have questions, they have a cost-free way to immediately speak to a local realtor.
The home page carries the copy “Our Realtors are standing by to help answer your questions! Call us Toll-Free.” This lures the interested with the promise of immediate answers. It also provides quality leads to the Savannah Real Estate Marketplace.
After searching several toll-free companies, Kublin picked RingCentral to provide the toll free number and telephone functions because of its breadth of features and its low cost. “RingCentral had everything that the others had, and then some,” Kublin says. “And RingCentral’s price was even lower that those that were comparable.”
Kublin signed up for RingCentral’s most affordable plan and says it provides everything he needs. “We put together a very sophisticated toll-free number system which, when called, simultaneously rings 13 agents’ cell phones. This almost guarantees that when a prospect calls, she will be directly connected with one of our Realtors within seconds,” Kublin says. It also ensures that each member of the online real estate team has equal access to each and every call.
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Industry
 Real estate
Favorite features
Toll Free number
Flexible call forwarding
Low cost
Richness of features
Results
Immediate customer response
Detailed Call Tracking
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In the rare instances when no agent can answer, the call goes into a
voicemail box that the agents can access for later callback. And RingCentral’s Call Logs keep a complete record of every call, even if the caller doesn’t leave a message. Kublin found he had to do little else to customize his system. It was ready to work for him.
The combined Web site and RingCentral toll free number is wildly successful. “Our agents love it!” Kublin says. “We had four calls in the first two weeks that turned into sales of over a million dollars.” In this case, RingCentral paid for itself by a factor of tens of thousands of dollars.
“I have found RingCentral to be an incredibly powerful tool,” Kublin concludes. “It is without a doubt going to put our company over the top and ahead of the rest.”
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